Marketing has drastically changed in the last couple of years, and it’s not set to slow down anytime soon. One big change? The introduction of artificial intelligence (AI) into marketing processes.
Using AI, businesses can vastly improve their marketing efforts and make them more effective than ever before. But how exactly does AI work with digital marketing? What are the advantages of using AI as part of your digital marketing strategy?
In this article, we take a look at some of the ways in which marketers are working with AI to help their businesses succeed and what the future holds for digital marketing with AI at its core.
Evolution of digital marketing:
Digital marketing is in a constant state of evolution and changes are happening every day. There are so many factors to consider when evaluating how AI will affect digital marketing, but artificial intelligence does have some benefits — AI is capable of analyzing vast amounts of data in record time, so humans can focus on other tasks.
With enough data, AI will also be able to analyze buyer behavior patterns and identify weaknesses that an individual company might not have been aware of.
It’s possible that AI could play a role in designing and executing marketing campaigns in the future.
Artificial intelligence (AI) is being developed at breakneck speed, so who knows what it will look like next year?
I think it’s safe to say we won’t know what it looks like five years from now.
Evolution of artificial intelligence:
The artificial intelligence (AI) industry has been steadily growing since it was first pioneered in the 1950s.
As AI becomes more powerful, we are only beginning to see all the ways it is transforming and revolutionizing industries as varied as agriculture, design, law enforcement, marketing, and hospitality.
Machine learning has done wonders for self-driving cars, voice assistants like Alexa and Siri, and facial recognition software.
Most recently, innovations in natural language processing have made things like robots that can serve food at restaurants possible. A restaurant chain called CaliBurger opened a new location staffed by these robotic waiters this year.
It’s unclear how long until robots replace human waiters across the country, but CaliBurger did say they intend to keep their human staff and robots working together so that they can take care of customer needs faster.
The fusion of AI and digital marketing:
The future is here, and it’s powered by artificial intelligence!
AI (artificial intelligence) will have a major impact on marketing in coming years. Google has already started incorporating AI into Gmail to help tailor advertisements, and Facebook is using algorithms to study user preferences and curate content in users’ News Feeds.
These are just some examples of how AI will shape our digital marketing world. In other words, there are many more ways for us to utilize this technology and make ourselves smarter marketers as we learn how to better leverage AI.
Frost & Sullivan believes that 75% of all customer interactions in 2020 will be managed without human intervention, freeing up employees from repetitive tasks and letting them focus on more creative work.
Even now, AI is being used by companies like Accenture and Cisco to automate business processes and save time and money.
With increased automation through AI, companies will need to employ strategies that are adaptive and nimble if they want to stay ahead of their competition — and there’s no time like the present to start preparing for an increasingly automated future.
What does this mean for us marketers?
It has been said that artificial intelligence will replace digital marketers!
We know AI is faster, more accurate, and uses better strategies than humans do. However, we also know this cannot be completely true because while AI can manage a business without human input it cannot decide what to produce and who to target.
What we need is for marketing experts and AI to work together in order to create targeted messages that accurately depict the customer’s preferences. The use of automation within digital marketing is still growing but will soon hit its limits.
The issue at hand is how much control over the automated process should fall on the shoulders of a machine and how much should be left up to an individual’s decision-making.
The next logical step in AI development would involve integrating current technologies such as chatbots into autonomous processes or services (e.g., processing an order) rather than completing an entire process by itself as seen with Siri or Alexa functions today.
SEO and SEM continue to be important for driving traffic, but AI will play a role in determining how customers interact with your content. In order to stay ahead of these changes, it is vital to stay on top of all digital marketing innovations. The sooner you adopt new strategies and techniques, the better positioned you will be for success in today’s ever-changing environment.
With so many different developments occurring every day, you have to stay abreast of industry news or risk being left behind by your competitors. By understanding what we know about artificial intelligence and using this knowledge to make intelligent decisions about our online marketing efforts, we can plan for the future now so that our business will thrive in five years.