If you’re familiar with SEO, then you’ve probably heard of the Skyscraper Technique, or the most underrated SEO strategy in the world, as it’s called by some in the industry. The Skyscraper Technique is basically a keyword research and link building strategy that allows you to create high-quality content that outshines your competitors.
In this article, we’ll discuss how to use Skyscraper Technique to rank higher in search engine result pages (SERPs).
Keyword Research:
Keywords are important for ranking higher on search engine results pages, so you want to make sure that you’re picking keywords that your content is relevant to.
For example, if you are writing about “how to prepare for a hurricane”, the keyword “hurricane preparation” would be a good choice for this post.
The same goes for more niche topics. If you are creating an informational post on “how to get ready for back-to-school”, then “back-to-school” might be an appropriate keyword as well.
You can use Google’s keyword research tool (keyword planner) or other sites like Moz and SEMrush to find out what keywords people who have similar interests to you are searching for online.
You will also want to take note of the keywords that come up during conversations with people around you, such as your friends and coworkers.
These keywords are often very specific and related to their own personal life experiences.
It may be hard to come up with new ideas at first, but once you begin brainstorming these thoughts and create a list of potential topics, it becomes much easier.
Write Your Content:
The skyscraper technique is a content marketing strategy that can help your web pages rank higher in search engine results.
In this strategy, you create one high quality piece of content and then use it as the cornerstone for other pieces of content.
The goal is to create articles that are so good, people will link to them on other websites or share them on social media platforms.
If they include links back to your website, Google might see that activity and consider ranking you even higher in their rankings.
The best part? It’s a pretty low-effort way to get more exposure!
Link Building:
The idea behind the skyscraper technique is that creating content that is at least 10 times better than anything else on the first page of search results will draw traffic.
When you build links to your pages, make sure they are relevant and on topic so Google sees them as positive signals.
You can also use social media platforms such as Facebook, Twitter and LinkedIn for link building by posting about your content.
A lot of marketers forget that it’s not just enough to create good content but you have to get other people talking about it too.
It might take a little extra effort but the payoff will be worth it in the end!
Promote Your Content:
If you’re wondering how to rank higher on search engines, the skyscraper technique might be just the solution.
The skyscraper technique is a content promotion strategy that uses quality, authoritative content as a way of building your own authority and ranking higher in search engine results.
Here’s how it works: write an amazing piece of content and promote it across various channels (social media, paid ads, blog comments).
There are two ways you can use this technique. You can create an amazing piece of content for a topic your competitor is already ranking well for or you can create original high-quality content about something people are searching for but not finding answers for with any success.
For example, if you’re a medical professional, you could create a post titled “5 Ways To Recognize A Stroke” and share it on social media using keywords such as Stroke, brain injury, and acute ischemic stroke.
Promote the post everywhere, encourage others to share and soon enough you’ll start ranking for these popular searches.
Conclusion
The skyscraper technique is a great way for any business to rank higher on search engine results pages. It can be used for local businesses, national brands and small companies alike. By creating content that is better than anything else on the web, you will find that it becomes easier than ever before to rank higher in search of engine results.